00M-248 IBM Cognos Midmarket Foundational Sales Mastery Test v1

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Which statement is true about the ideal prospect for IBM Cognos Express?
A. They are less mature in their business intelligence processes.
B. They are a small company (<100 employees).
C. They are an existing Cognos customer
D. They require more than just the essential reporting, analysis, and planning capabilities.
Answer: A
What is the number one concern for Chief Information Officers (ClOs), according to studies by IBM and Gartner?
A. business analytics
B. customer collaboration
C. mobility solutions
D. risk management
Answer: A
Which segment represents the strongest growth for business intelligence and performance management?
A. small
B. enterprise
C. midmarket
D. global enterprise
Answer: C

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